Parksons Cartamundi partners with Mumbai Indians
3 min read
Kolkata: Parksons Cartamundi, a leading player in the evolving world of playing cards worldwide, has announced its association with cricket team Mumbai Indians. The partnership brings forth a limited-edition season 2024 collection of playing cards, providing MI Paltan, cricket fans and enthusiasts with new and innovative ways to interact with their favourite league’s stars.
Cricket is more than just a sport in India – it is a shared passion that unites fans. With the cricket season in full swing, MI Paltan and Asli Fans crave ways to celebrate their favourite teams beyond the stadium.
Understanding this, Parksons Cartamundi decided to collaborate with Mumbai Indians team to launch the new range of playing cards-a collector’s dream, designed to honor the five-time champions.
Leveraging Parksons Cartamundi’s industry leading manufacturing expertise and cutting-edge technology, this innovative range caters to both seasoned card players and casual enthusiasts alike. For the first time in India, a deck of cards has been produced using the advanced cold-foil technology.
Unlike traditional methods, the foil seamlessly bonds into the paper like ink rather than foil being pasted on the paper board. This creates a smooth, luxurious feel with unmatched detail, giving you the opportunity to be among the first to experience the brand’s innovative use of this technology.
This exclusive playing card collection features three unique SKUs, each meticulously crafted to capture the essence of the Mumbai Indians and their players with elements of cricket:
Mumbai Indians Cold Foil Paper Playing Cards: Stunning cold foil detailing elevates these cards to collector’s item, a must-have for die-hard fans.
Mumbai Indians Swivel Box Plastic Poker Playing Cards: Built for durability and performance, perfect for seasoned players or intense family game nights.
Mumbai Indians Twin Pack Paper Playing Cards: A convenient double pack featuring captivating designs, ideal for casual play or on-the-go entertainment.
Kapil Kejriwal, CEO & MD, Parksons Cartamundi Private, Limited, said, “Our collaboration with Mumbai Indians gives us the opportunity to create an exquisite portfolio of playing card SKUs with each deck delivering an unmatched playing experience at accessible price points. This is not just about cards, it is about celebrating the spirit of cricket and offering MI Paltan and Asli Fans a way to connect with their team in a whole new way.”
Stefaan Merckx, Group CEO, Cartamundi, said, “India has been a critical market for Cartamundi since our partnership with Parksons began in 2010. Together, we have successfully launched global brands like Bicycle and Copag, constantly striving to bring the best of the playing card industry to Indian consumers.”
Stefaan Merckx added, “This elegantly designed Mumbai Indians range caters to both collectors seeking a delightful addition to their collection as well as casual players looking for the perfect deck to elevate their game night.”
This officially licensed collection features playful caricatures of the Mumbai Indians cricket players, adding a touch of personality and charm to every card. This exclusive collection also comes with a unique game specifically designed to be played only with these decks.
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