Kolkata: India’s leading Ayurvedic and Natural Health Care Company Dabur India Ltd on Wednesday announced the launch of Dabur Vedic Tea portfolio with the launch of “Dabur Vedic Green Tea Detox Kahwa”, a Green Tea infused with Ayurvedic Herbs and Rock Salt.
Smerth Khanna, Head of Ecommerce and Modern Trade, Dabur India Ltd said, “Catering to modern consumer’s healthy lifestyle and as part of our commitment to health & well-being for all, we are delighted to announce the expansion of Dabur Vedic Tea product range with the launch of “Dabur Vedic Green Tea Detox Kahwa”. Unlike regular green tea, Dabur Vedic Green Tea Detox Kahwa is infused with 8 real Ayurvedic Herbs and Rock Salt. It is a Gluten Free product which helps in Detoxification, Weight Loss, Boosting Metabolism and improving Digestion and leaves a lovely Salty and Spicy Zing on the tongue. We are confident that our new product will help consumers to have health-conscious choices in their beverage space.”
“We are delighted to launch ‘Dabur Vedic Green Tea Detox Kahwa’ for our customers on Amazon.in. Dabur is a household name and brand of choice when it comes to healthy and natural range of products and as well as daily essentials. In recent past, we have observed an increase in the demand for products with healthy living options on Amazon.in, green tea being one of them. With this partnership, we take a step further in our effort to offer customers vast and diverse selection, unmatched value, fast and reliable delivery and a great shopping experience on Amazon.in,” said Amazon India director – Core Consumables Nishant Raman.
Prashant Agarwal, Marketing Head-Health Supplements, Dabur India Ltd said, “With the rising health awareness in India, customers prefer products that help improve their healthy lifestyle. The new-age consumers are increasingly shifting away from regular tea to health-based options. With over 138 Years of Ayurveda Legacy, Dabur brings you our Ayurvedic expertise into your daily cup of tea with Dabur Vedic Green Tea Detox Kahwa. Made with 8 whole herbs like Black Pepper, Ginger, Tulsi, Hing, Clove, Cardamom, Cinnamon and Nutmeg, it brings you the goodness of health in every cup.”
Priced at Rs.275 for 25 Tea Bags, Dabur Vedic Green Tea Detox Kahwa is launched on leading e-commerce platform Amazon India. There is an introductory launch offer of 24% off that consumers can avail. The product will be rolled out in other sales channels soon.