Kolkata: City based Magnetite India on Thursday launched its E-commerce Platform MagXmart (www.magxmart.com). MagXmart endeavours to deliver different types of electronics products, furniture, branded clothes, jewellery, organic products, handmade products, e-book, to name a few.
Keeping in mind the basic needs of the people and visible gaps in the industry, the e-commerce platform aims to change the way people buy products and avail online services, the company said in a press release.
For the past couple of years, Magnetite India and its team have been working continuously to fix the loopholes in sustainability, waste management and India’s rural handcrafts industry. But as artisans do not have the sufficient funds, skills or knowledge to expand their business, handmade products’ penetration in the Indian market is not visible significantly.
After analysing the domestic market, Magnetite India found that no e-commerce sites are paying attention to this critical gap. With a vision to uplift the Indian rural economy, Magnetite India aims to remove the void between the consumers and sellers through MagXmart.
MagXmart aims to allow millions of artisans in India to showcase their products through this platform and reach an endless number of handmade product-loving consumers.
Indranil Srimani, Managing Director, Magnetite India, said, “Talented artisans merely get recognition for their extraordinary pieces of work, particularly some real talents from rural India. MagXmart commits to making the lives of the artisans from rural India much better than before. It will also ensure that the creative and talented artisans get the credit and respect for their piece of work.”
Indranil Srimani said, “We envision improving the lives of Indian handcraft artisans as well as rural talents who barely earn pennies to meet their daily needs. We aim to promote handmade products to our fullest potential in India so that both parties (buyers & sellers) can reap benefit.”
The company said that MagXmart will not only invoke a revolution in the Indian handicrafts industry but will also set a whole new benchmark in the E-commerce Industry in India.
MagXmart aims to promote the true talent of Indian youth and creating a better sustainable future for them by patching the loopholes in the marketing of products online. It aims to bring the shift in demand and boost the homemade product industry.