Dabur enters ‘Premium Black Tea Market’ with Dabur Vedic Tea
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Kolkata: India’s leading Ayurvedic and Natural Health Care Company Dabur India Ltd on Tuesday announced its entry into Premium Black Tea Market with the launch of Dabur Vedic Tea. Packed with the goodness of over 30+ Ayurvedic Herbs, Dabur Vedic Tea provide various health benefits and helps boost immunity.
Subhodeep Roy, Business Head-East, Dabur India Ltd said, “After the successful launch of Dabur Vedic Suraksha Tea in a tea bag format last year, we are now excited to launch our latest product Dabur Vedic Tea- Packaged Black Tea, for tea lovers across the country.”
Subhodeep Roy said, “Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri and Darjeeling, combined with the goodness of more than 30 Ayurvedic Herbs. It will give you a cup of tea that is irresistible in taste, aroma and colour.”
Prashant Agarwal, Marketing Head-Health Supplements, Dabur India Ltd said, “We have launched the most critical and important ingredient of every Indian’s household kitchen: Dabur Vedic Tea, made from a curated blend of premium tea leaves.”
Prashant Agarwal said, “We profoundly look at ‘digital smoke signals’ and take direction in areas where we can delight consumers with ‘unmet, unarticulated’ demand and craft our proposition accordingly. It’s a sheer delight to launch this product & I believe the Vedic Tea will be immensely loved by the consumers.”
Dabur Vedic Tea contains Ayurvedic herbs like Tulsi, Ginger, Cardamom etc. These real herbs are distinctly visible with the tea leaves and it does not contain any flavors. Dabur Vedic Tea is launched in three SKUs: 100 gm for Rs. 60, 250 gm for Rs. 150 & 500 gm for Rs 295. It will be available on leading e-commerce platforms and regular retail channels.
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