Kolkata: Aashirvaad Organic has introduced its new brand proposition that redefines the landscape of its organic offerings – Sach Much Organic.
This proposition resonates with Aashirvaad’s unwavering dedication to delivering purity, transparency and 100% organic products of great quality to discerning consumers.
In a world where the term ‘organic’ often remains shrouded in ambiguity, Aashirvaad takes a bold step to uphold its pledge of ‘100% Aashirvaad, 100% Organic’.
Sach Much Organic offers a unique QR code on each product’s packaging that enables consumers to trace their chosen product’s journey from the farm to their homes.
Thus, educating and creating awareness among consumers about the source and journey of their food. A pioneering feature setting new industry standards, and empowering consumers to make choices that align with their well-being and values.
Anuj Rustagi, COO, Staples & Adjacencies, ITC Ltd., remarked, “At ITC, we are dedicated to driving transformative change that positively impacts society. For decades, Aashirvaad has graced countless households with premium and quality offerings. Through ‘Sach Much Organic’, the brand is not only setting new benchmarks but also building awareness about the true essence of organic goodness.”
Anuj Rustagi, said, “With a mission to educate consumers about the benefits of choosing organic, Aashirvaad Organic is poised to inspire trust – one ‘Sach Much Organic’ product at a time. Aashirvaad’s Organic Range represents our dedication to creating a better future, where consumers connect with products.”
Complementing this proposition, Aashirvaad has launched two new protein-rich organic offerings: Organic Rajma and Organic Kabuli Chana.