Kolkata: In its efforts to address the problem of access, and to make hand hygiene affordable at the last mile, ITC Savlon recently announced the launch of the new Savlon Powder Handwash.
Priced at just INR 10/-, one Savlon Powder Handwash sachet makes 200ml liquid handwash that provides more than 120 washes.
Backed by Savlon’s trusted 99.9% germ protection, Savlon Powder Handwash addresses the issues of hygiene through improved accessibility and affordability.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited said, “The launch of Savlon Powder Handwash in the sachet format at an affordable price marks a major milestone in the brand’s history of delivering value to its consumers. It not only enhances affordable hygiene access to the last mile but also encourages a conscious lifestyle choice by reducing the usage of plastic.”
Savlon Powder Handwash Sachet is available across retail outlets in India and is supported by a functional film that builds awareness for the format and its value offering.