ITC Nimyle launches ‘Nimyle Farsh hai, Khushiyon Ka Farsh’ campaign

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Kolkata: The floor is a child’s first playground. From crawling to taking their first steps, to creating memories as they grow, floors have been a comfort zone for all kids.

While parents take steps to create a safe environment for kids, ITC Nimyle celebrates the joy and satisfaction of clean floors that can be a happy safe space for kids, with their newly launched campaign film with ‘Nimyle Farsh hai, Khushiyon Ka Farsh.’

Conceptualized by Ogilvy, the endearing film highlights the fact that children spend an ample amount of time indulging in activities on floors. In this slice of a powerful narrative, the protagonist, a little child, and his passionate practice for his school play where he plays a frog is a reminder to keep floors safe with the power of Neem in Nimyle.Produced by Good Morning Films, the film builds an instant emotional connect that transcends languages and boundaries. It will be aired in different languages across select states in India.

Commenting on the campaign, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited said, “Floors are often playgrounds for many, especially for children. The expression of unbridled enthusiasm, happiness and energy is more often on floors in a protected home environment. To keep floors clean and safe is extremely important and Nimyle with the power of neem enables clean and hygienic floors for all.”


Providing safe floors for kids, Nimyle is a neem based, 100% natural action* floor cleaner, available in retails and e-commerce platforms at INR 150 for 975 ml in states across East India. (*100% natural anti-microbial action basis lab study).

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