Dabur Honitus launches ‘Khansi Jab, Honitus Tab’ Campaign

2 min read

Kolkata: Winter is the most awaited and charming season of the year for many. But the change in temperatures not only brings chill and frosty mornings but also heralds a surge in cough and cold problems. Keeping this in mind, India’s No.1 Ayurvedic Cough Syrup Dabur Honitus has launched a new TV Campaign ‘Khansi Jab Honitus Tab’. The campaign highlights that Dabur Honitus relieves cough effectively without causing drowsiness, letting people continue their daily activities uninterrupted.

The new TVC shows how kids, students, or professionals-they all want to get rid of their nagging cough but are also scared of getting drowsy and missing important tasks. The campaign emphasizes that Honitus is a trusted solution for effectively relieving cough and throat irritation without the drowsiness commonly associated with many other cough syrups.

Ajay Singh Parihar, VP Marketing, Dabur India Ltd, said, “With winter we also encounter problems like cough and throat irritation which usually occur due to sudden changes in temperature. However, most cough syrups can make one feel drowsy, and hence consumers fear that taking such cough syrups would make them miss out on critical tasks. Hence, we have launched this campaign to create awareness about the effective yet non drowsy formula of Dabur Honitus, which enables one to fight cough and throat irritation during winter season. It’s 100% Ayurvedic, non alcoholic and non-drowsy formula is made up of ingredients like Honey, Tulsi, Ginger, Mulethi, Shunthi & Banapsha which ensures safe & effective usage for the whole family.”

Ajay Singh Parihar, added, “Dabur Honitus Cough Syrup offers an effective solution for irritating coughs and throat discomforts. With no specific adverse effects, this syrup has been clinically tested to deliver fast & effective relief from cough and throat irritation. It not only soothes the throat but also helps relief day and night time cough. Keeping this in mind, we have launched ‘Khansi jab, Honitus Tab’ campaign to raise awareness that one can  take Dabur Honitus when they are suffering from cough without the worry about drowsiness, highlighting the fact that this remedy can be used at any time of the day.”

By offering non-drowsy relief, Honitus ensures that individuals can stay active and focused, seamlessly managing their daily tasks and responsibilities. It’s a reliable herbal remedy designed to provide comfort and efficiency, allowing people to go about their lives uninterrupted while addressing their cough concerns.

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