Dabur Honey launches ‘Bhalo Mishti’ Campaign this festive season1 min read
Kolkata: World’s No. 1 branded Honey, Dabur Honey from the house of Dabur India Ltd. has launched special sweets made with Dabur Honey in association with Balaram Mullick & Radharaman Mullick to sell Honey-based mishti range from their outlets at Bhawanipur, Lake Gardens, Kasba and Mishty Hub in Kolkata to celebrate Bijoya.
Rajat Mathur, AGM-Consumer Marketing, Dabur India Ltd said, “Consumers nowadays are more health conscious and prefer quality over taste than ever. They are looking for a perfect replacement of sugar in their daily diet which can give them both taste and health-benefits. Keeping this in mind, the new Campaign ‘Bhalo Mishti’ aims to create awareness about the importance of Honey-based Sweets for health and promotes Dabur Honey – with 18% less calories, its immunity boosting properties and the presence of Antioxidants and Minerals – as a healthier alternative to sugar which are generally used in sweets.”
Bijoya is celebrated with sweets and people meet and greet each other with sweets in the City of Joy. To extend Sharodiya wishes, Dabur Honey has also unveiled ‘Bhalo Mishti’ Campaign featuring renowned actress Ritabhari Chakraborty, to spread the sweetness of honey during this festive season.
The Campaign also highlights how Dabur Honey can be used as a replacement of sugar in sweets which not only has lower calories than sugar but also helps in boosting immunity and enhances taste of the sweets.