Tata Steel Kolkata 25K supports Sport, Art & Giving2 min read
Kolkata: The Tata Steel Kolkata 25K 2022, eastern India’s biggest running festival, celebrated Sport, Art & Giving initiative recently in Kolkata. IDFC FIRST Bank also supported the event in raising INR 19.37 lakh for charitable causes, according to a press release.
TSK 25K is etched in the city’s ethos and has become one of the most-awaited events on the city’s sporting calendar, bringing together 15,000+ in a festival of oneness, healthy living and inspiring the joy of giving.
Chanakya Chaudhary, Vice President-Corporate Services, Tata Steel, said, “The seventh edition of TSK 25K ushered in Notun Josh for the 15,000+ runners from the City of Joy. The event helped raise INR 19.37 lakh for charity. Signature events such as our marathons and other sporting activities are infused with our deep-rooted corporate philosophy, one that embraces the spirit of encouragement and adopts initiatives aimed at patronising sporting pursuits in society.”
Chanakya Chaudhary added, “Hence, the Art for Sports initiative has motivated the art fraternity in Kolkata to nurture another form of art, the one that involves giving! As a Company, we intend to continue this noble cause, going forward.”
Naarayan TV, CMO, IDFC FIRST Bank, said, “Marathons have steadily gained popularity over the years and IDFC FIRST Bank has been proudly associated with marathons across the country as they align with one of the Bank’s core pillars of Social Good. The Tata Steel Kolkata 25K celebrates the enthusiasm of the City of Joy by bringing together people and NGOs on the same platform.”
Naarayan TV added, “IDFC FIRST Bank partners with programs across education, health, women empowerment, entrepreneurship, livelihood, and sanitization. With the Runners’ Pledge, IDFC FIRST Bank aims to enable marathoners support a cause close to their hearts. The larger association with a participative sport like the marathon represents the Bank’s commitment to inclusion across all levels.”
Distance Running and Philanthropy are indelibly linked, and over the years the TSK 25K has inspired the citizenry to go beyond oneself for the larger good. The successful seventh edition, ably supported by philanthropy partner United Way Kolkata, raised INR 19.37 lakh for charity, with a total of 22 NGOs taking part for a variety of causes.
Eleven Corporate donor partners participated, while a clutch of inspiring Individuals also raising funds. An impressive turnout of 350 Corporate runners came together, to raise funds for the NGOs. Cause Neutrality, Transparency, Accountability & Sustainability are the principles of the Tata Steel Kolkata 25K’s philanthropy pillar.
Art for Sports initiative has galvanized the art community in Kolkata in support of various causes at the Tata Steel Kolkata 25K, under the mentorship of renowned artist, the late Washim Kapoor. Every year, over 40 artists draw their rendition of what they see and feel at the finish line of the event. Culminating this year’s success, and as a tribute to the late Washim Kapoor, 25 artists brought alive the colours and spirit of Kolkata.