SwitchON Foundation launches Road Safety & Cycling Campaign with NKDA to encourage cycling culture

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Kolkata: SwitchON Foundation in association with the New Town Kolkata Development Authority launched ‘Road Safety’ and ‘Ride to Work’ Campaigns to raise awareness on using bicycles among the cyclists and others in Kolkata’s Newtown, on the occasion of World Bicycle Day.

The campaigns primarily will look into further developing the culture of cycling in Newtown. Volunteers from various prominent cycle groups and citizens took part in the initiative and created awareness among people.

The event was joined by Corporates and Residents Welfare Associations of Newtown to promote cycling amongst their employees and service people and pledge to use cycling infrastructure developed across Newtown.

A report was also released by SwitchON Foundation on a cycling perception study that was undertaken by visitors of Kolkata Book Fair 2022. Perception on Cycling – by visitors at Kolkata Book Fair 2022.

Vinay Jaju MD, SwitchON Foundation said, “Our survey at the Kolkata Book Fair shows there is an overwhelming support for cycling across Kolkata. On World Cycle Day, we celebrate bicycles that improve our lives, provide an affordable, healthy mode of transport, helping us conserve resources and protect our environment.”

In view of the efforts done towards clean air, SwitchON Foundation recently conducted a perception study with the visitors who had been a part of Kolkata Book Fair 2022. The study was carried out through a survey of 1546 visitors.

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