Sunfeast Dark Fantasy launches its latest brand initiative ‘Fantasy Zaroori Hai’ with Shah Rukh Khan
Kolkata: Sunfeast Dark Fantasy has launched its latest brand initiative ‘Fantasy Zaroori Hai’, at the heart of which lies a stirring Hindi poem, rendered in the form of a film, that beautifully explores the many dimensions of fantasy —what it is, where it can exist, how it manifests and why it is essential in our lives.
Penned by National Award-winning Lyricist and Playback Singer Swanand Kirkire and recited by Actor Shah Rukh Khan, the poem takes listeners on a whimsical and reflective journey from the routine of everyday life to the limitless possibilities of fantasy.
Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC Ltd., said, “Fantasy is deeply personal, yet universally relevant. With ’Fantasy Zaroori Hai’, we at Dark Fantasy, are inviting people to break free from their daily routines and rediscover the transformative touch of fantasy in their lives. In today’s always-on world, moments of fantasy are essential to rejuvenate the spirit and reawaken our senses. This initiative, led by the King of Fantasy Shah Rukh Khan himself is a tribute to that shared human spirit.”
The initiative was unveiled as a digital-first launch, with the film making its way to audiences through key social media platforms. Its powerful narrative and SRK’s captivating narration quickly caught attention, sparking a wave of shares, reactions, and conversations.
Shah Rukh Khan, lending both his voice and presence to the film, shared, “Fantasy isn’t about escape — it’s where dreams begin. It fuels our aspirations, shapes our goals when reality tires us out. ‘Fantasy Zaroori Hai’ speaks to that power — the imagination that drives us forward.”
With Fantasy Zaroori Hai, Sunfeast Dark Fantasy deepens its close association with Shah Rukh Khan, and delivers a powerful message to people across India. Together, they invite millions to break free from the ordinary and rediscover the extraordinary — through the transformative power of fantasy.
About Author
