Sip Smart Initiative: NRAI Kolkata encourages people to drink responsibly
Kolkata: The National Restaurant Association of India (NRAI) Kolkata Chapter organized a session titled “Sip Smart: The Art of Responsible Drinking” on Monday in Kolkata. Around 150-200 people attended the event, including industry experts, and key stakeholders from other sectors, all of whom were committed to encouraging healthy drinking practices.
The initiative aimed to strengthen partnerships between the hospitality industry and local law enforcement in order to ensure that alcohol service laws and regulations are followed. The session featured esteemed speakers and lively discussions about the importance of responsible consumption in the hospitality industry.
Abhimanyu Maheshwari, Chapter Head-NRAI Kolkata, said, “Our industry is built on customer trust and safety. Through initiatives like Sip Smart, we hope to empower our members to take proactive steps to promote responsible drinking, ensuring that our guests have a good time while staying safe.”
Participants were encouraged to create environments that promote moderation, such as providing low-alcohol options, plenty of food, and ensuring safe transportation for guests. The significance of training employees to recognize signs of intoxication and manage situations responsibly was also discussed at length.
Attendees were encouraged to spread the “Sip Smart” message by sharing their commitment to responsible drinking on social media and at their establishments. The session concluded with a call to action for all participants to lead by example, cultivating a culture of responsibility that extends beyond the boundaries of their businesses.
The “Sip Smart” initiative demonstrates the NRAI’s ongoing efforts to promote safe and enjoyable dining experiences, reinforcing the message that responsible drinking is a shared responsibility of all stakeholders in the hospitality industry.
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