Kolkata: Footwear manufacturer Paragon is gearing up to ignite the festive spirit through their new digital campaign, titled “Utsav ke Rang, Kartavya ke Sang.”
This campaign beautifully underscores their support for Frontline runners, Local business owners and Independent retailers, by paying tribute to their unwavering commitment to duty over personal commitments and their role in spreading happiness to others.
Paragon’s campaign unfolds a touching narrative centered around a family that captures the essence of Pujo festivities while emphasizing our collective duty to bring joy to others. Paragon expresses its profound respect and unwavering support for these dedicated individuals who serve with remarkable dedication and spirit.
The campaign tells the story of a dedicated policewoman who makes significant sacrifices to serve her community. On the occasion of Pujo, as she prepares for her duty, her mother initially expresses concern. However, the policewoman eloquently explains that serving the country is a form of Seva (service), and her mother’s pride and smile reflect her understanding of this noble duty.
This resonates deeply with the audience, capturing the authentic spirit of Pujo and Navratri, reminding us that sometimes, dedicating oneself to the nation is the most profound act of devotion.
Furthermore, the campaign underscores the importance of comfortable and reliable footwear in everyday life of an individual. Paragon’s range of footwear assures individuals that they can carry out their responsibilities effortlessly and comfortably, day in and day out.
With nearly five decades of legacy, the brand recognizes that the right footwear isn’t just about style but also about enabling individuals in their essential roles, contributing to the well-being of society.
Sachin Joseph, Executive Vice President of Paragon Footwear, said, “Pujo holds a significant importance during the festive season, and this year, Paragon’s objective is to spread joy and instill a sense of celebration among our customers. Through this campaign, our goal is to shine a spotlight on those who have generously contributed to the community, both in good times and challenging ones.”
Sachin Joseph said, “Paragon eagerly anticipates assisting our customers in celebrating this Pujo with stylish and comfortable footwear, as we continue to be the trusted choice for millions seeking top-quality footwear.”
The video film is part of Paragon’s larger festive campaign and is now available on the brand’s social media channels, including YouTube, Instagram, and Facebook.