ITC Fabelle introduces its latest innovation – Fabelle One Earth Collection
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Kolkata: Fabelle this year is set to entice chocolate lovers with a novel creation. Inspired by the sentiment of ‘Vasudhaiva Kutumbakam’ – The World Is One Family, Fabelle introduces its latest innovation – Fabelle One Earth Collection.
This signature luxury chocolate offering has been meticulously handcrafted with finest ingredients and cocoa. It comprises of 10 unique truffles, each of which truly represents the essence of the rich and diverse flavours of nations from across the world -Afghanistan, Australia, Bangladesh, England, India, New Zealand, Netherlands, Pakistan, Sri Lanka and South Africa.
ITC Fabelle Master Chocolatiers, known for their unwavering commitment to excellence conducted multiple iterations and co-creation sessions with Chef Andy Allen to perfect each truffle.
A selection of hand-picked ingredients, including Afghan Figs, Australian Macadamia, Bangladesh-inspired Posto, England’s Morello Cherry, India’s Walnut, Condensed Whole Milk from the Netherlands, New Zealand’s Apple, Aqua Rose from Pakistan, Sri Lankan Coconut and South African Orange, were artfully harmonised with the unparalleled excellence of Fabelle’s chocolates.
Each truffle therefore tells a unique story of the country that inspired this specific creation. This limited-edition offering will contain 10 truffles (130g) priced at INR 999/- inclusive of taxes, and will be available at Fabelle boutiques across Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata and Mumbai.
The chocolate truffles serve as a testament to the artistry of ITC Fabelle Master Chocolatiers. They carefully combined these international ingredients with Fabelle’s premium chocolate to deliver a sensory journey that transcends borders and celebrates the universal love for chocolate much like sports.
Emphasising on the launch of Fabelle One Earth, Rohit Dogra, Chief Operating Officer – Chocolates, Coffee, Confectionary & New Category Development Foods Division, ITC Limited, said, “Fabelle is dedicated to giving chocolate lovers true world-class experiences. With Fabelle One Earth, we aim to bring people together through the magic of chocolate.”
Rohit Dogra said, “This special collection has 10 distinct truffles, each with a singularly delectable taste. The assemblage of speciality ingredients inspired from different countries brought together in one box of chocolate truffles, the ‘Fabelle One Earth’ showcases the brand’s commitment to creating unique tastes and textures.”
To celebrate the launch of ‘Fabelle One Earth’, the event was graced by eminent personalities associated with the world of sports and cricket. Former Cricketers – Dinesh Karthik, Waqar Younis and Lisa Sthalekar – exchanged ‘One Earth’ as a gesture to honour the essence of unity and community.
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