India’s premium fashion destination Lifestyle enters Bihar, opens its first store in Patna

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Patna: Lifestyle, India’s most loved fashion brand announces its entry in Bihar with a big-bang launch of its first store in Patna at City Centre Mall. The launch saw a chic fashion show highlighting the latest stylish collection, which culminated with well-known celebrity Shweta Tripathi Sharma popularly known for her style and fashion, nailing the walking ramp in her favorite look from Lifestyle.

The 27,000 square feet store, spread over three floors, adds to the brand’s growing Pan-India presence, focusing on non-metro locations, to tap into the growing demand for branded fashion. Lifestyle currently has a network of 88 stores, and over 44 cities. Alongside its national network of stores, Lifestyle also retails from its dedicated e-commerce store,, and delivers to over 19000 pin codes.

A symbol of style, the new Lifestyle store imbibes the elements of contemporary interiors. The layout ensures an uncluttered shopping environment, retailing the brand’s extensive selection of national & international brands including Lifestyle’s strong portfolio of in-house brands like Melange, Kappa, CODE, Forca, Ginger, Bossini, Fame Forever and more. The collection at the store is aesthetically curated and reflects the unique personality and style requirements of Patna shoppers.

Rohini Haldea, Assistant Vice President & Head, Marketing, Lifestyle said, “At Lifestyle, we are truly excited to launch our first store in the beautiful city of Patna, known for being a shopper’s paradise and fashion hub. With the launch of the 89th store in India, we aim to expand our reach in newer markets, which have great potential for both style and trends. We are glad to showcase our exquisite range in collaboration with Shweta Tripathi Sharma, who is a true fashion icon.”

Actor Shweta Tripathi Sharma said, “I am delighted to see a brand like Lifestyle expanding its footprint in non-metro cities. I personally love shopping here as I get access to different styles and trendy collections all under one roof with an amazing shopping experience. I am sure everyone in Patna will also enjoy shopping everything stylish at Lifestyle. I also loved walking the ramp today and I must say, the new collection is impressive and can be styled for various occasions.”

The fashion show showcased the latest exquisite collection from Lifestyle which includes a glam festive edit with impressive range of ethnic wear dominated by bold and auspicious options in rich fabrics like Chanderi, Georgette and Velvet and all-over motifs and gold prints for women and chikankari and digital print kurtas for men.

In party wear, there are some extremely cool party jackets for men with reflective prints and statement graphics and an array of sequined dresses and corseted sets for women. Tees with metallic prints and iconic graphics, cargo pants and vibrant co-ord sets dominate the menswear collection.

The collection also features winter wear inclusions such as corduroy shirts and knit striper/pastel sweatshirts in pleasing colours for men and sweater tops and dresses, trench coats and coloured denim for women.

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