Durga Puja: Sunfeast YiPPee! launches Dosh-e-Dosh Campaign

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Kolkata: ITC Sunfeast YiPPee!, a leading instant noodles and pasta brand, has launched ‘Dosh-e-Dosh’ campaign, a unique initiative for the devotees devotees attending Rajdanga Pujo Pandal near Acropolis Mall, Kolkata.

The brand has created an experiential zone with theme ‘Dosh-e-dosh’. It has set up a café offering consumers a delightful opportunity to try 10 unique noodle-inspired recipes.

These include Kolkata’s favourite street food classics with a YiPPee! twist, such as YiPPee! Jhal Moori, YiPPee! Kathi Roll, YiPPee! Veg Chowmein, YiPPee! Telebhaja Noodle Pakora, and YiPPee! Ghugni Noodles.

Suresh Chand, Vice President & Head of Marketing, Snacks, Noodles & Pasta, FOODS Division, ITC Ltd., said, “Durga Puja is a time that brings families together from across the country and we are thrilled to elevate their festive mood with the Dosh-e-Dosh campaign.”

Suresh Chand said, “Our goal is to create an experience that reflects the essence of festivity and joy while introducing pandal hoppers to unique, flavourful noodle recipes that complement their love for food and tradition.”

One of the key attractions is the ‘Grand Fashion Show’ which is hosted each day at 10PM. The brand has planned various stage performance competitions & activities such as karaoke, dhunuchi dance, open mics, guitar playing, Maa Durga Décor Challenge, whisper challenge etc. to deepen consumer engagement.

These interactive activities offer everyone a chance to win instant gratification with vouchers, gift hampers, along with a grand prize of an iPhone 16​.

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