Siliguri: For nearly four decades, Asian Paints has been an inseparable part of Kolkata’s vibrant Durga Pujo celebrations through its beloved initiative, Sharad Shamman. Asian Paints doesn’t just participate, it truly immerses itself in the rich culture of Bengal, embodying the essence of a ‘sholo ana Bangali’ brand.
The company’s deep understanding and connection with Bengali culture has allowed it to be an integral part of the creative evolution and artistic enhancement of Durga Pujo celebrations. As the festive season approaches, Asian Paints once again extends a warm gesture to the people of West Bengal. This time, they introduce two meaningful creative enhancements, meticulously crafted to capture the very soul of West Bengal.
In a heartfelt tribute to the vibrant culture and people of West Bengal, Asian Paints, for the first time ever, has launched a special heritage-inspired festive pack for their luxury interior paint, Royale Glitz. Additionally, the company has orchestrated a magnificent transformation of Kolkata’s iconic tram from Tollygunge to Ballygunge into a living canvas, celebrating Kolkata tram’s 150th year. Both these unique creations encapsulate the very essence of West Bengal’s vibrant culture and traditions, which have been a constant source of inspiration for Asian Paints.
Royale Glitz Festive Pack: West Bengal is a treasure trove of mesmerising experiences, and Asian Paints latest creation, the heritage-inspired limited edition festive pack for Royale Glitz with in mold labelling (IML) packaging, perfectly captures this essence. The packaging features an exciting, augmented reality (AR) integration, allowing customers to immerse themselves in the rich cultural tapestry of West Bengal.
With a simple scan of the Royale Glitz can, consumers can embark on a virtual journey through the state’s heritage, witnessing its art, music, cuisine, dance, and architecture come to life in stunning augmented reality. The artwork in the AR features the Royal Bengal Tiger, the Howrah Bridge, the ever-famous Ilish fish, Bankura Horse, Chau Dance, Alpana Art and more. This innovative packaging is more than just a can of paint; it’s a gateway to the soul of West Bengal.
Kolkata Tram Festive Makeover: Kolkata’s iconic tram, dating back to 1873, is a symbol of the city’s history and charm. To celebrate this milestone, Asian Paints has given the tram from Tollygunge to Ballygunge a remarkable makeover coinciding with Kolkata’s most important month of celebration. The tram on the Tollygunge route covers all the famous areas known to have historic and significant Pujo pandals, making it the ideal choice for this transformation.
From creative pandals, Asian Paints has also gone behind the scenes to recognize and celebrate the people who make Durga Puja memorable for all. Sharad Shamman stands tall almost four decades on, due to the efforts of every artisan, artist, sculptor, committee members who works tirelessly behind the scenes. In tribute to these remarkable people and the pandals that have been a part of the Asian Paints Sharad Shamman journey over the last four decades, Asian Paints has released a short video.