DS Group introduces Läderach Chocolates to the Kolkata market
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Kolkata: Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate has introduced Swiss chocolate brand, Läderach to Kolkata. Renowned for its exceptional quality and Swiss craftsmanship, Läderach marked its introduction to the city’s consumer base.
The exclusive preview, tailored for Kolkata witnessed the unveiling of Läderach’s luxurious chocolate offerings, and a curated selection of gifts designed for the upcoming festive and wedding season.
Kolkata-based renowned Indian fashion designer ‘Shantanu Goenka’ crafted the traditional packaging for the Swiss chocolate boxes, which were exclusively unveiled at the event.
Kolkata is a key market for luxury brands, boasting a consumer base with a strong appreciation for premium products. With this exclusive showcase, Läderach has not only introduced its exquisite chocolates to its potential consumers but also seeks to build its awareness and tailor its approach for a successful retail launch in the region, in future.
Sanskriti Gupta, Läderach India, said, “We’re thrilled to introduce Läderach’s exquisite Swiss chocolates to Kolkata, a city renowned for its love of luxury and craftsmanship. Building on our success in India, we’re confident that Kolkata’s discerning consumers will be captivated by our luxury offerings, perfect for gifting and special occasions.”
Sanskriti Gupta added, “Each product is meticulously handcrafted to deliver an unrivaled blend of flavors, textures, and aromas that will elevate the chocolate indulgence to new heights.”
Customers can contact the brand at [email protected] with their gifting needs. The brand’s luxury concierge will then get in touch to customize a Swiss gifting experience with personalized details.
The exclusive range of Läderach’s luxury chocolate creations, includes the renowned FrischSchoggi (fresh chocolate), Tablets, pralines, truffles, and delectable chocolate bars.
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