Sourav Ganguly re-enacts the famous jersey-waving moment in Bisk Farm’s latest Cricket campaign

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Kolkata: Biscuit brand Bisk Farm recently launched a high-decibel 360-degree campaign for its Rich Marie range of products-‘Me Time, Marie Time’, celebrating the diehard Indian cricket fans’ passion.

Featuring Sourav Ganguly, the brand ambassador for Bisk Farm Rich Marie biscuits, the campaign celebrates the fan’s way and belief of contributing to the success of the Indian cricket team.

It has Sourav Ganguly reenacting his signature jersey-waving act, this time not from the Lord’s pavilion but from the comfort of his couch.

The campaign also draws inspiration from everyday funny life scenarios to illustrate the typical Indian fan’s behavior during a cricket match.

Built on a unique collage of relatable situations which embodies fandom, the TVC portrays Sourav Ganguly as one such superstitious fan.

Commenting on the campaign, Vijay Singh, Managing Director, Bisk Farm said, “Sourav Ganguly is a celebrated personality in India for his immense contribution to Indian cricket and we feel this campaign with Sourav Ganguly in the lead touches all the right chords to create excitement amongst the Indian cricket fans.”

Vijay Singh added, “Cricket is celebrated across all spectrum of life, and biscuit is consumed by everyone and hence it offers a great opportunity for us to promote the brand. We are confident that the campaign will perform well and contribute to our over growth in this cricket season.”

Souvik Misra, Director, SoSIdeas, said, “We are extremely excited to be part of this Sourav Ganguly Cheer for India campaign which is very quirky, over the top and plays deep into the Indian psyche of Sports! Let us all cheer for India.”

Conceptualized by SoS Ideas, the 45 days long 360-degree campaign went live on 14th October during the India vs. Pakistan match. The campaign rides high on TV, Digital, Print and OOH.

Simultaneously, with an objective to connect with the youth on the go, Bisk Farm plans to majorly focus on Cricket specific content on OTT, and Meta platforms along with YouTube.

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