Duroflex launches ‘Mattress Exchange’ program to allow people to enhance their sleep experience2 min read
Kolkata: With the aim to enhance people’s sleep experience, Duroflex, India’s leading sleep solutions provider, has released a new digital film to introduce their ‘Mattress Exchange’ program. The program will allow people to exchange their old mattresses and buy new ones at a discounted price. The offer is available from April 28 to May 31, 2023.
Mohanraj J., CEO, Duroflex said, “At Duroflex, our core mission is to help the people of India sleep better and healthier. An old mattress can disrupt more than sleep. From chronic back pain to skin allergies, using an old mattress after its lifespan can have unpleasant consequences.”
He said, “As India’s sleep expert, our goal with the Duroflex Mattress Exchange Program is to help consumers get rid of their old mattresses and bring home research-backed mattress that suits their needs and gives them a good night’s sleep.”
Mattresses need to be replaced every 7 to 8 years. The same mattresses used for a prolonged period, beyond 8 years can cause a poor posture and disrupted sleep. Considering this, this is a wonderful opportunity for those looking to dispose of an old mattress and replace it with a new one. The brand also offers discounts on other products including pillows, mattress protectors and furniture.
In the digital film, the brand captures the moment where a person is trying to sell his old, torn, and stained mattress at an auction. As he displays his foam mattress, he asks if anyone in the audience would like the mattress, to which they all laugh.
The film ends with him waking up from a dream with a line communicating how difficult it is to sell an old mattress even in one’s dreams, and that enrolling in Duroflex’s ‘Mattress Exchange’ program can help solve this problem.
Consumers can avail of the Duroflex Mattress Exchange program at Duroflex Experience Centers and authorised business dealers in Bangalore, Mumbai, Delhi NCR, Gurgaon, Chennai, Pune, Hyderabad, and Kolkata.
Duroflex has partnered with SADS India (Share At Door Step), a cause-led ecommerce platform, to recycle the old mattresses collected as part of the exchange program. The goal is to dispose of the old mattresses in a responsible manner and avoid environmental impact caused by discarded mattresses.