Kolkata: This Durga Pujo festival, Nihar Naturals has paid a distinctive tribute to Maa Durga. In a heartfelt gesture to honour and strengthen their bond with consumers, Marico’s leading hair oil brand in East India unveiled a magnificent 10-foot idol of Durga Maa at Maddox Square, Kolkata.
This captivating creation is crafted entirely from approx. 300 coconuts, one of the core ingredients in Nihar Naturals hair oil. The branded pandal, inaugurated on October 18, 2023, by Bengali TV star Divyani Mondal, marked the commencement of this extraordinary celebration.
In addition to appreciating this captivating masterpiece, visitors to the pandal had the opportunity to indulge in a Nihar Naturals Hair Care experience. The brand set up a hairdo booth spearheaded by the most sought-after celebrity hairstylist in Tollywood, Jolly Chanda.
Patrons were treated to a complimentary hairdo session by the skilled experts from Jolly’s team. This hairstyling booth will remain operational until October 23, 2023.
In a bid to generate excitement and attract visitors to witness the one-of-a-kind Maa Durga idol, Nihar Naturals strategically positioned branded kiosks at 50 Resident Welfare Associations across Kolkata on the 14th and 15thof October.
These kiosks hosted captivating activities and welcomed the presence of renowned Bengali actress Shweta Bhattacharya, further intensifying the event’s anticipation and buzz.
Nihar Naturals is adding an extra dash of sparkle to your celebrations with the Nihar Kesh Utsav contest. Let your hair’s natural beauty shine, and join in the festivities by posing with your stunning locks alongside a Nihar Naturals bottle.
Share your picture on WhatsApp at 7605033220, and you could find yourself in the spotlight, featured in an upcoming Nihar Naturals TVC*. Entries are open only till 25th October. Participate now for a chance to be part of something truly special!
*T&Cs apply. *For terms and conditions please see the link in bio @niharnaturals Instagram. Contest valid from 14th Oct, 2023 to 28th Oct 2023.