SwitchON in collaboration with DRDC organize Buyer-Seller Meet and Training Program in Nadia

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Nadia: SwitchON Foundation, in collaboration with District Rural Development Cell (DRDC), organized a transformative Buyer-Seller Meet and Training Program as part of the Regional Saras Mela, at the Krishnagar Government College Ground in Nadia.

The event aimed to enhance the ecosystem of FPOs (Farmer Producer Organizations) and SHGs (Self-Help Groups) in West Bengal, fostering sustainable business relationships that could elevate both farmers and artisans in the region.

The two-day event served as a convergence point for agricultural enthusiasts, experts, government representatives, and key stakeholders, allowing them to connect, collaborate, and showcase the diverse array of agricultural products from the region.

A total of 15 FPCs, 100 SHG members, 10 producer groups and 3 CBBOs participated, presenting a wide variety of products such as organic produce, Jute & Jute Craft, Handloom, Processed Foods, Vegetables, Oil Seed, Date jaggery and more.

The meet was attended by over 20 buyers from across India, including FMCGs, Wholesalers leading retailers, wholesalers, traders and market experts, who engaged directly with farmer groups.

Surajit Chakroborty, General Manager, SwitchON Foundation, said, ”We are dedicated to improving farmers’ incomes and livelihoods. This Buyer-Seller Meet connects farmers, FPOs, and SHGs with buyers, creating opportunities for new markets and lasting partnerships.”

The event facilitated 15 LOIs ensuring that farmer groups would have access to new market opportunities and a more extensive customer base.

A comprehensive training session was also conducted by Paushtik Life. It focused on product packaging, labelling, and quality standards, empowering farmers and artisans to align with market expectations.

Experts also provided insights on government schemes, bank financing options, and strategies for building effective brands.

The workshop underscored the importance of sustainable practices in agriculture and the growing market for organic products.

The event set the foundation for long-term, sustainable growth for the agricultural and producer groups in West Bengal, paving way for increased income, improved business practices, and enhanced market access.

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