Sleepfresh Mattress expands its retail footprint, launches 6 new stores
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Guwahati: Sleepfresh Mattress, from Raunak Coirs Limited, has announced the expansion of the Brand with the launch of 6 new sleep-care stores across geographies to cater the rising demand of better quality sleep products and create wider availability of the products.
The Kolkata Store is located at Homeland Mall, Bhawanipore, and other stores are located at GT Road in Burdwan, Babesa in Thimpu, Bhutan and at three locations in Chhattisgarh.
The showrooms have been opened to enhance the customer’s retail experience along with feeling the product before buying it which is the company’s main mantra.
The company manufactures and markets all kind of mattresses including – rubberised coir, polyurethane foam and spring mattresses.
Raunak Agarwal, Executive Director, Raunak Coirs Limited, said, “We are very proud to expand our retail footprint in the region. As sleep has increasingly become a health related aspect both physically and mentally, the relevance of mattress in the Indian customer’s importance hierarchy has been rising rapidly.”
Raunak Agarwal further said, “Keeping the lifestyle choices of the customers and to fulfil the rising demand for an affordable yet quality sleep-solution product, we have opened these six exclusive retail showrooms in Kolkata, Burdwan, Thimpu and various towns of Chhattisgarh this month.”
The Brand also announced the signing of Renowned Bollywood Actress Vidya Balan as the Face of the Brand.
Raunak Agarwal added, “We are excited to welcome Bollywood Diva Vidya Balan to the Sleepfresh family. We are confident that this association will further strengthen the brand, build further trust along with credibility for a better connection with our consumers.”
The Company aims to open 60 such outlets across Eastern India and 200 such outlets across the entire country within the next two years. The current count of such exclusive sleep boutiques has now gone to 30 in the last one year.
The Company has a product range of over 40-standard products ranging from a price range of Rs. 6000 to Rs. 90000 for a double-size mattress across thicknesses from 3 to 12 inch.
The products are made in-house through the company’s five manufacturing facilities spread across geographies in West Bengal, Assam, Odisha and Maharashtra.
The brand is a retail-first brand and hence its products are available across all leading retailers across the geographies it operates in. However, for convenience of the consumers, they offer products online on all major e-commerce platforms like Amazon, Flipkart, Pepperfry, Bajaj EMI Bazaar to name a few other than its own website – sleepfresh.in also.
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