Raunak Mattress to set up First Manufacturing Plant in Guwahati
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Guwahati: Leading sleep-solutions company Raunak Mattress on Saturday announced to set up company’s first plant at Gauripur in Guwahati.
To expand its retails presence across the NE Region, the Company has also opened its exclusive retail showrooms at Fancy Bazaar and Bharalumukh. The retail showrooms are called “Galleria” and “Zone” opened on standalone basis to enhance the customer’s retail experience.
The Company aims to open 30 such outlets across North East to create wider availability, faster customer service and greater customisation along with localisation towards the taste and preferences of the North Eastern market.
Raunak Mattress manufactures and markets all kind of mattresses including – rubberised coir, polyurethane foam and spring mattresses. It is one of the few brands which cater to all 4H categories of sleep – Home, Hotel, Hospital and Hostels.
Raunak Agarwal, Executive Director, Raunak Mattress, said, “We are very happy to set up our large scale plant in Guwahati. North East is a very emerging market. As sleep has increasingly become a health related aspect both physically and mentally, the relevance of mattress in the Indian customer’s importance hierarchy has been rising rapidly. Keeping the lifestyle choices of the customers and to fulfil the rising demand for an affordable yet quality sleep-solution product, we have decided to open our plant along with commencing the two exclusive retails showrooms here in Guwahati.”
Raunak Agarwal said, “Our four-mattress manufacturing units combined have the capability of producing up to 5 MT of Rubberised coir daily and, 3 MT for polyurethane foam daily which accounts to about 1500 mattresses each day. The Guwahati unit will have the capacity to manufacture up to 300 pieces every day, which may be ramped up further in the next 3-5 years horizon.”
The Company has distributors all across the North Eastern India boasting one of the most robust retail channel distributions in the mattress trade in this geography. It has a committed dealership network consisting of over 1500 dealer partners in 18 states, largely in the Western, Eastern and North Eastern parts of India.
It offers product range of over 40-standard products ranging from a price range of Rs. 6000 to Rs. 90000 for a double-size mattress across thicknesses from 3 to 12 Inch. The products are made in-house through the company’s various manufacturing facilities. The ability to do integrated-manufacturing is essential for proper quality control and passing on best prices to customers.
The Products are available online on all major e-commerce platforms like Amazon, Flipkart, Pepperfry, Bajaj EMI Bazaar to name a few, other than company’s own website – sleepfresh.in.
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