JFL implements India’s first ‘No Antibiotics Ever’ Policy 2023 in Poultry Birds’ Health Management
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Kolkata: Jubilant FoodWorks Limited has announced the successful implementation of India’s first “No Antibiotics Ever” (NAE) policy 2023 in Poultry Birds’ Health Management. This ground-breaking policy reflects JFL’s commitment to food safety, animal welfare, and is also aimed towards addressing global concerns surrounding Antimicrobial Resistance (AMR).
Since November 2017, the Company has been actively working on the antibiotics policy to address the misuse of antibiotics in poultry sourcing. The successful implementation of all three planned phases emphasized ethical practices, restricting antibiotic use to therapeutic purposes under veterinary supervision while eliminating non-therapeutic use for growth promotion.
Commenting on the milestone, Avinash Kant Kumar, President – Value Chain Engineering, Hong’s Kitchen, International Business and CSR-of Jubilant FoodWorks Limited said, “Jubilant for All’ represents the Company’s commitment to creating long-lasting value that delights not only our customers but all those involved in the process. Sustainability is deeply embedded in the Company’s multi-stakeholder business model as a key tenet of generating value. The said milestone will go a long way in further strengthening ‘Responsible Sourcing’ as one of the key pillars under our Sustainability Program.”
Avinash Kant Kumar said, “As the pioneer of instituting an NAE policy in the world of QSR, moving beyond antibiotics isn’t just a policy; it’s a resounding affirmation of our values and an essential step towards delivering high-quality, safe, and ethically sourced products to our discerning consumers.”
To achieve milestone of “No Antibiotics Ever”, the Company has implemented a robust Surveillance and Supervision System, spanning farms, slaughterhouses, and processing units. This comprehensive system, overseen by qualified veterinarians, guarantees strict adherence to the antibiotic usage policy.
Furthermore, the Company has achieved the unique feat of ‘Farm Traceability’, validating its commitment to responsible sourcing and monitoring of products.
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