ITC Sunfeast Fantastik! announces the launch of Sunfeast Fantastik! 4D coated wafer
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Kolkata: ITC Sunfeast Fantastik! has announced the launch of Sunfeast Fantastik! 4D coated wafer. Specially crafted to elevate the coated wafer-snacking experience to the next level, Sunfeast Fantastik! 4D bar features an irresistible combination of four unique layers: crunchy wafer, soft caramel, rich milk choco and roasted peanuts which is a category-first.
The brand has signed up Gen Z’s icon Siddhant Chaturvedi and popular South Indian actress Sreeleela as brand ambassadors. This innovative product is targeted at Gen Z consumers, who seek excitement and are looking for unique and new experiences in their snacking choices. 4D delivers a burst of flavor and texture in every bite, making it an irresistible treat for choco lovers nationwide.
Over the past few years, Fantastik! brand has made significant strides in the highly competitive category, gaining a strong consumer franchise. With new brand ambassadors, Siddhant Chaturvedi and Sreeleela, spearheading the campaign, Fantastik! is poised to further strengthen its position. Sunfeast Fantastik! 4D underscores ITC’s commitment to making a strong impact in the coated wafers segment.
In line with the new product launch, Sunfeast Fantastik! has also unveiled its latest TVC commercial – #RaiseTheBar campaign, featuring Siddhant and Sreeleela. The TVC adopts a captivating approach, presenting Sunfeast Fantastik! 4D as the ultimate indulgence that “speaks for itself” through its delicious and distinctive layers. The campaign has been conceptualised by FCB Ulka, Bangalore and directed by Anand Iyer of Mirzapur Season 2 fame.
Excited about the launch Rohit Dogra, Chief Operating Officer of Chocolates, Coffee and Confectionery, ITC Limited said, “We are delighted to introduce India’s first 4D bar to the market. Sunfeast Fantastik! 4D is designed to offer a fun and indulgent experience with its unique combination of four layers – crispy wafer, soft caramel, rich milk choco and roasted peanuts.”
Rohit Dogra said, “Our new TVC with Siddhant Chaturvedi and Sreeleela perfectly captures the spirit of the product—simple, bold and irresistibly delicious. We are confident that this launch will resonate with our target audience of Gen Z consumers and ‘raise the bar’ for snacking in India.”
Commenting on his association, Siddhant Chaturvedi said, “I’m really happy to be the face of Sunfeast Fantastik! 4D. It’s a fun and unique product that brings together so many layers of flavour. I love how it pushes the boundaries in the coated wafer space, and I’m excited for everyone to try it and enjoy the experience!”
Speaking about her collaboration, Sreeleela said, “I am thrilled to be a part of Sunfeast Fantastik! 4D campaign. This indulgent product is a game-changer. The four layers come together to create a delightful treat which is absolutely irresistible. Can’t wait for all of you to try it and love it as much as I do.”
Across the product portfolio, Fantastik! has focussed on ensuring innovation which gives the consumer a much richer experience than what they usually expect. The brand has leveraged this strength to craft the positioning of ‘Raise the Bar’.
Sunfeast Fantastik! 4D is a new launch from the house of Fantastik! which is committed to innovation at every price point. Sunfeast Fantastik! 4D bar will be available at major retail outlets and supermarkets across India.
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