Kolkata: ITC Limited in collaboration with Department of Post, Ministry of Communication, released a special postal stamp, on Tuesday in New Delhi. As part of ITC’s Mission Millets initiative commemorating International Year of Millets, the exclusive postal stamp celebrates the ‘Shree Anna’ and the nationwide efforts to raise awareness on millets.
The exclusive stamp was released by Kailash Choudhary, Minister of State for Agriculture and Farmers’ Welfare of India, in the presence of Manju Kumar, Chief Post Master General, Department of Post, Ministry of Communication and S. Sivakumar, Group Head – Agri Business ITC Limited.
The ITC Mission Millets Stamp released by the Department of Post, Ministry of Communication, celebrates Shree Anna and marks a milestone in ITC’s journey to educate, empower and encourage millet farming and consumption in India.
The exclusive ITC Mission Millets postal stamp acknowledges the significant role of farmers and connects sustainable farming to nutritious food products and delicious millet-based recipes and dishes.
During the launch, Kailash Choudhry, Union Minister of State highlighted the actions taken by Government of India in Shree Anna promotion, being the largest producer and second largest exporter of millets in the world.
Sunil Sharma, Deputy Director General, India Post, said, “The customised Stamp released in collaboration with ITC Limited, marks a milestone in this journey to mainstream and restore world’s superfood – millets not only nationally but also globally. It is a momentous occasion and brings to bear the collective effort of the nation.”
S Sivakumar, Group Head, Agri Business, ITC Limited said, “The coveted Postal stamp released in collaboration with India Post reflects ITC’s commitment to enhance awareness and commemorates our collective aspiration to create a larger market for millets.”
The event also witnessed the launch of ITC’s initiative to encourage consumers to become millet advocates through its limited-edition digital collectible stamps.
The digital collectible stamp also enables consumers to actively pledge their support to adopt millets in their everyday meals and snacks. Consumers can visit the website www.betterwithmillets.com, to become a millet advocate and be an active proponent of millets.