Bisk Farm expands Product Portfolio with the launch of Heylo T-Time Cookies & Half Half Masti variants

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Kolkata: Bisk Farm, Biscuit & Bakery brands from the house of SAJ Food, has expanded its portfolio by introducing two new products – Heylo T-Time Cookies and Half Half Masti. These new offerings aim to enhance the tea-time experience and cater to the diverse taste preferences of Indian consumers.

Heylo T-Time Cookies are crunchy and crispy and enriched with superfood ghee, providing a perfect blend of sweet and salty flavours that make it a perfect companion for tea-time.

Half Half Masti is a unique cracker biscuit range with a blend of sweet and salty flavours and a hint of enigmatic spice that will tantalize biscuit lovers to snack on.

Vijay Kr. Singh, Managing Director, SAJ Food, said, “We are excited to introduce Heylo T-Time Cookies and Half Half Masti. The two new products have been crafted using the finest ingredients to ensure that they offer a delightful taste experience to our consumers. We are confident that these products will be well-received by all biscuit lovers and will become a part of their daily tea-time routine.”

Vijay Kr. Singh further said, “The Company is gearing up to have a pan India presence and focus on deeper penetration in the South, Central, and North Indian markets for substantial revenue growth. The launch of these two products aligns with our vision of making Bisk Farm a truly national brand.”

Heylo T-Time Cookies will come in SKUs of 192 gms and 51 gms for ₹35 and ₹10, respectively. Half Half Masti will be available in SKUs of 175 gms and 55 gms for ₹30 and ₹10, respectively. These two new products are now available at all General trade outlets and Modern trade outlets.

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