Kolkata: Biryani by Kilo, India’s Biggest & Most loved biryani and kebab chain, has achieved a milestone with the launch of its 100th outlet at Behala in Kolkata. It is an all-woman outlet – from the minute you enter to the last morsel you polish away; all roles are handled by women employees.
Biryani by Kilo has employed around 18+ women to handle the overall operations of outlet including kitchen, Dine-in & delivery operations. The crew helming this restaurant have been trained as per FSSAI guidelines on all the necessary safety, hygiene and other restaurant procedures.
The company has four outlets in Kolkata and this is third dine-in restaurant in the city’s Behala region. Mimi Chakraborty, MP and Indian celebrity was present to inaugurate the outlet.
Biryani by Kilo is projected to grow its revenue to INR 300 crore in FY 22-23. Swiggy’s 2021 wrap-up reports puts Biryani by Kilo on top of the chart. Among various food categories, Biryani has emerged as an unlikely champion, surpassing pizzas and burgers.
In spite of the pandemic, Biryani by Kilo has succeeded to grow its revenue to INR 132 crore by FY21-22 and is eyeing to clock two fold+ rise in the revenue in FY 22-23. Adopting an omnichannel strategy has played a major role in the scale with its own channel like website, App & Dine-in outlets contributing 35% of total sales.
Having served more than 5 million customers since 2015, the company actively operates 100 outlets across 45+ cities in India, including Delhi NCR, Mumbai, Bangalore, Hyderabad, Lucknow, Jaipur, Dehradun, Goa, Kolkata, Patna, Guwahati, and many more. The brand processes anywhere between four and five million orders in a year currently, with an average order value of INR 725.
Vishal Jindal, Founder & Co-CEO, Biryani by Kilo said, “Today, we are extremely proud of our 100th outlet, our milestone restaurant in Kolkata. It is made doubly special by the fact that this dine-in outlet has an all-woman staff. Getting here has been a humbling experience, which also fires our drive to ensure the best for our customers. It has been our constant endeavour to remain committed to quality& providing authentic food experience to the ever-demanding biryani lovers. We have always kept these values front and center, and it has won us many hearts, and the confidence of our consumers for last seven years.”
Kaushik Roy, Founder, and CEO, Biryani by Kilo said, “Kolkata, among other things, is known for its own brand of biryani. To open up our 100th outlet here shows our commitment to the essential markets in eastern India for us. With this offering both outlet-wise, as well as the decision of employing an all-woman staff, our brand continues its commitment to stay ahead of trends in the food and restaurant experience.”
Ritesh Sinha, Chief Operating Officer, Biryani by Kilo, said, “It is with immense joy and pride that we announce our first all-women store set to launch in Kolkata. This initiative is to promote the talents and skill of women in the F&B industry, our 100th store is a way for us to pay homage to women, who are leading from the frontlines and believe in championing in every field they step foot in. While our vision is to provide good quality, authentic food, our focus has also been to promote diversity, equality and inclusivity across the organisation.”
Biryani by Kilo offers authentic and enjoyable delicacies with ingredients that are prepared and sourced from the best places. It includes the most premium 2-year naturally aged Premium Basmati rice, hand-picked spices from Kerala, and carefully selected fresh meats and vegetables that provide the biryanis and kebabs a unique flavor and authenticity.
In addition, the brand also concentrates on using world-class technologies and systems to create and maintain consistently their taste and service quality.
Apart from the signature Biryanis, the Biryani by Kilo menu also features non-vegetarian dishes such as Chicken Ghee Roast, Chicken 65, Mutton Galouti Kebabs, Mutton Nihari, Chicken Korma, and popular traditional desserts like Phirni.
Vegetarian options are as diverse, with Veg Dum Biryani, Peshawari Chole Biryani, Kathal Biryani, Paneer Tikka Biryani, and much more. Various Kormas and Curries like Paneer Nawabi, Paneer 65, and Burani Raita star on the menu as well, all of which are in keeping with the tradition of the Nizams and are utterly delectable.