Kolkata: For many consumers, preparing meals at home means adapting to smaller kitchens, limited access to cooking appliances and the need for simple, convenient cooking solutions. Catering to these needs, Crompton Greaves Consumer Electricals Ltd. introduces the Crompton InstaNourish Pro Multi Purpose Kettle, designed to bring the “Sear, Steam, Savour” experience to everyday cooking by combining multiple cooking options in one appliance.
Consumers are looking to include vegetables and simple, home-cooked foods in their meals, while seeking convenient ways to steam, boil, reheat and prepare food. This is particularly relevant for those living in hostels, smaller homes or spaces where access to a gas stove or induction cooktop may be limited. Safer and easier handling is also becoming an important consideration in everyday cooking. These evolving needs are creating a demand for compact, multi-purpose cooking solutions that offer greater flexibility without requiring multiple appliances.
The Crompton InstaNourish Pro Multi Purpose Kettle brings multiple cooking capabilities into one appliance, enabling consumers to sear, steam and boil, while supporting the preparation of a variety of foods. From rice and steamed vegetables to snacks and reheated food, the appliance offers consumers greater flexibility in preparing different types of food using a single appliance.
Speaking about the new launch, Anand Kumar N, Business Head – Pumps & Kitchen Appliances, Crompton Greaves Consumer Electricals Ltd., said, “As consumers adapt to changing lifestyles and living spaces, they are looking for greater flexibility in how they prepare meals at home. With smaller kitchens, varied cooking needs and, in some cases, limited access to conventional cooking appliances, there is a growing need for solutions that can adapt to different routines and spaces. We saw an opportunity to bring together multiple cooking needs in a compact appliance that can fit more easily into everyday kitchens and lifestyles. With InstaNourish Pro, our aim is to make cooking more versatile and convenient by giving consumers the freedom to sear, steam and boil using one appliance, while making it easier to prepare a variety of foods at home.”
The Crompton InstaNourish Pro Multi Purpose Kettle will be available at Crompton authorised retail outlets nationwide and on leading e-commerce channels, priced at an MRP of ₹2,700. The appliance comes with a 1-year warranty and includes a glass lid, stainless steel steamer basket, egg boiler stand, user manual and warranty card along with the main unit.
